PureSouth

puresouth

PureSouth

Project link

The Result

60%

Increase in visitors

68%

Increase in Social Media Engagements

75%

Increase in Generating Leads

About Client

Pure South is a restaurant in Calicut providing authentic vegetarian cuisine, with great ambience, situated in the middle of the city.

Pure South prides itself with tasty, healthy and great choice of Indian vegetarian food. The main objective is to create more awareness about the Pure South delicacy.

Strengths

  • Located in a prime location of Calicut city.
  • Great ambience, seating and dine-in facilities.
  • Wide range of vegetarian cuisine.
  • Affordable pricing.
  • Quality service.

Challenges

  • Severe competition in the same cuisine category.
  • Low brand awareness.
  • Labor outlays, training and recruitment hassles.
  • Establishing a solid and relatable online presence.
  • Improving brand engagement.
  • Negative impact of GST and other taxes.
  • No home delivery.
  • No media coverage.
  • Shortage of attractive content to engage the public.
  • Absence of positive customer reviews and feedback.
  • Lack of consistent publicity campaigns.