How WhatsApp for Business can drive your business forward
The WhatsApp Business App just reached the Indian market few days ago, another great digital business platform. It is now available as a free Android download. This is a titanic boost of assurance for businesses across the country, especially SME’s. Serving as a hub of over 200 million active users in India, WhatsApp, as an instant messenger is popular and much adored. The business application is equipped with features that compliment business growth by making communication between customers easier. With the ability to register business profiles, all the required information can be accessed by enquirers via the WhatsApp business app. An official release on Google Play, the app is compatible on Android 4.0.3 and above while an iOS release is expected soon. Digital marketing trends are constantly changing and this application will only add to the build-up about digitalizing Small and Medium Enterprises (SME). An overcrowded digital ecosystem in India now has a new channel to promote business activity. In a fast and simple way, the business profiles launched on the app will be capable of displaying relevant company data including contacts, addresses and info about the business service.
WhatsApp Business also includes quick replies and messaging facilities to notify enquirers about promotions, descriptions or other company related information. If you’re away and cannot respond to a query immediately, you can set a ‘thank you we’ll get back to you’ response. Tracking messages and client contacts are among the new features. By keeping a tab on business statistics, companies can find a more market-friendly approach. The WhatsApp business application provides more personal way of interacting with customers. Altering private messages or bulk messages is made flexible. To register a business profile, you must use a number unregistered on the WhatsApp messenger. In fact, you can register a landline number to the business profile if you want to. Treating this unique service as an exclusive business platform certainly helps upcoming businesses in generating leads. Partnering with leading brands such as Netflix, BookMyShow among others, WhatsApp Business is gaining momentum all over the country.
Post the initial Beta release in India prior to its worldwide release, it is only now that the latest WhatsApp Business application is made accessible in India. The fully fledged commerce tool will be updated to further include improved business techniques. Although, the application is available as a free download, WhatsApp Business will comprise of added premium features in the future. Working towards a digital payment method, Unified Payment Interface (UPI) integration will soon make way to the market. UPI would aid in easier business transactions online. Rumoured to be in talks with leading banks across the world, UPI could prove to be a crucial step in commercial affairs. This modification could possibly rival conventional E-commerce trades. It is central to an enterprise, to both publicize and monetize on services. WhatsApp for business is a key tool to digitalizing SME’s in India and globally. Small scale and large scale businesses alike are sure to optimize the uses of this application. With 1.3 billion active WhatsApp messenger users, the figures will only skyrocket with the inculcation of their new business tool. Arguably, WhatsApp will share their merited limelight with businesses around the world.